04 April, 2024
PointsVille is a leading loyalty and rewards platform that proudly partners with MLB teams. Our market research department constantly monitors trends in branding so we can better assist our partners in enhancing their customer experience.
It was a great year for Major League Baseball (MLB). It was an even better year for our partner teams.
MLB Red Hot in 2023
The 2023 season witnessed an impressive surge in ticket sales, with a total of 70,747,365 of regular season in-game attendance, a remarkable increase of 9.6% compared to the previous year in 2022.
Breaking down the attendance growth, our partner teams’ growth was even stronger than all other teams by 10%.
Let’s break down how our partner teams did:
Houston Astros
In the offseason, Minute Maid Park underwent $18 million dollar renovations. They also signed on PointsVille as their loyalty partner.
The year was a success for the reigning world champions. The Astros drew more than 3 million fans for just the fifth time in franchise history and the first since 2007. The average game attendance was 37,683 during the regular season, up more than 4,000 fans per game over 2022.
Houston saw a 14% growth in attendance during the regular season this year.
Pittsburgh Pirates
The Pirates, our longest-term MLB partner, also oversaw offseason upgrades with a new scoreboard at their home in PNC Park.
The Pirates had one of the largest attendance booms in baseball in 2023. Attendance grew by 30%, with attendance up by over 4,600 per game.
This made the Pirates’ the 5th fastest growing franchise in baseball.
About PointsVille
PointsVille offers a full-service gamified loyalty and fan engagement platform that enriches fan and visitor experiences through its immersive loyalty wallet, augmented reality (AR) experiences, exclusive rewards, and an easy-to-navigate loyalty management system.
We covered the 2023 baseball regular season weekly on X (formerly Twitter) Spaces. You can listen to Episode 10 here.
How To Partner With Us
It’s simple and easy to partner with us:
- Fill out the form & upload your logo at: partners.pointsville.com/signup.
- Create fun Augmented Reality (AR) quests, video-incentives, quizzes & collectibles in minutes.
- Grow your community/business.
- And we even have point-grant programs — contact us at media@pointsville.com to find out more.